Studies prove that red is a color that attracts men and women. Luckily, it’s also the traditional color associated with Chinese New Year celebrations (money is given in red envelopes; red clothing’s worn head-to-toe by celebrants, and red lanterns are hung everywhere), so why not take advantage of this alluring color’s flirting powers to find love during the 15 days of festivities beginning on January 23, 2012? Here’s a quick cheat sheet on everything you’ll need to know:

Now that you’ve studied our primer, how will you use the color red this year to attract someone? A dash of ruby-hued lipstick (for women) or monochromatic tie (for men) seem like obvious choices, but what other bold accents will you use to enhance your looks and drive others wild? Tell us in the comments!